KLEIN ALEARDI
SOCIAL MEDIA CONTRIBUTOR / WRITER / CONTENT CREATOR
Writing
On September 8, 1949, Charles Cohen lost his entire family when a veteran killed 12 people in Camden. It was the country’s first mass shooting, and the community was rocked and left shaken. Cohen was only 12, and was now alone.
Almost 70 years later, Cohen’s granddaughter was a student at Marjory Stoneman Douglas High School in Parkland, Fl., when a 19-year-old former student shot and killed 17 people at the school.
Honoring the passion, dedication and action of 7 remarkable women.
The Morales family moved into that house on Winslow Street 40 years ago. Today, Heart of Camden is experiencing a resurgence – with Morales at the helm as executive director. It continues to provide more than just a home for residents of Camden. The nonprofit has developed a community with neighborhood planning, and places like the Fireworks Art Gallery, South Camden Theatre Company and the Michael J. Doyle Fieldhouse, where programs are hosted for community members.
In 2023, Kaitlan Baston, MD, left Cooper University Health Care to take on New Jersey’s top role for medical professionals – Health Commissioner. After spending nearly a decade at Cooper, where she launched the Addiction Medicine Program and helped create the Cooper Center for Healing, Baston has taken on everything from overseeing state health regulations and organizing women’s health initiatives to tackling the opioid crisis.
When Lumberton native Marcus Juanites was learning the basics of cooking, he decided to call his shot. Within two years of graduating with his cooking degree, he would be working in a Michelin restaurant. At least, that’s what he told his professor at Rowan College at Burlington County’s Culinary Arts program.
SOCIAL MEDIA
HEALTH GOALS CHIROPRACTIC: SOCIAL MEDIA STRATEGY/MANAGEMENT
Health Goals Chiropractic serves the Mt. Laurel area, so our target audience is Philadelphia/South Jersey residents, with each doctor targeting a sub-type of customer (women experiencing menopause, new moms, student athletes, etc.). Initially, we focused on educational content, but shifted to trending sounds and videos when they started performing better. We had increased our frequency of posting earlier this year, but had to take a step back when they purchased a new practice and had to adjust the budget.
SJ Mag media: Online Interviews
Marianne conducts ~15 minute video interviews with clients on whatever topic they’d like to promote, and I edit the video into 1 1/2 minute videos for Instagram, Facebook and sometimes LinkedIn (depending on the client).
Social Media: RePURPOSING CONTENT
Social media doesn’t always require reinventing the wheel – often, brands have hours and hours of content lying around gathering dust, and they can be turned into well-performing social content instead of having to take the man hours of creating new content.
WRITING (Blog)
I recently started a blog about content marketing strategy with tips from video and storytelling to social media.
KRCM 